What's Your Name?

That’s right it’s Lathyrinth! It can be really hard to name your business and at the end of the day I was like, “Do I have to?” I was brainstorming with people throwing tons of stuff out there. One of my first favorites was Sudsy Soap, I love alliteration, to which my mother told me it sounded like a dog grooming business. So that was scrapped. I also really liked Lather but you find out that many of these names are already taken, so you have to be more creative. I was on the phone with my friend still throwing things out and I was looking at movies to take the kids to. Wouldn’t you know it, at our local theater they were showing Labyrinth. So it just came out of my mouth Latherinth. Thinking haha I still get my Lather in there. Then my friend somehow how blended the two more beautifully into Lathyrinth. My company now had a name and a tag line came so quickly and effortlessly “Wander in and lose yourself”. It ties so well to an actual labyrinth, a maze where you can go to lose yourself and all your worries in the world. For me it represents so fully what a shower or bath mean to me. It is so therapeutic at the end of a long day to step into a shower and literally wash it all away, or soak a tired body and just slow down. So I hope when people think of self care and relaxation they think of Lathyrinth.